Consequences of Customer Engagement in Social Networking Sites : Employing Fuzzy Delphi Technique for Validation
نویسندگان
چکیده
منابع مشابه
A Framework for Student engagement in Social Networking sites
Social networking sites (SNSs), such as Facebook and Twitter, are gaining more popularity and use among students in higher education institutions. Based on the design principles, feature usability and interactivity and affordability, these sites offer a variety of opportunities to support student engagement and student learning. Despite the potential pedagogical advantages of SNSs, and the wide...
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Social networking sites (SNSs), combined with the rapid growth trajectory of mobile devices, and widespread deployment of mobile data services, have evolved as a primary platform for daily social interaction. While the majority of users enjoy frequent interactions with their friends and family members, some users suffer from incessant urges to check up on the lives of others on their social net...
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The present article seeks to investigate how pathological use of social networking sites (SNS) in mothers is related to their marital satisfaction, mother-child relationship, and children’s behavioral problems. This study had a mixed methods research design with quantitative and qualitative components. In the quantitative part with correlational design, 323 mothers who had preschool children w...
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The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally cons...
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As more and more marketers incorporate social media as an integral part of the promotional mix, rigorous investigation of the determinants that impact consumers’ engagement in eWOM via social networks is becoming critical. Given the social and communal characteristics of social networking sites (SNSs) such as Facebook, MySpace and Friendster, this study examines how social relationship factors ...
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ژورنال
عنوان ژورنال: International Journal of Advanced Computer Science and Applications
سال: 2018
ISSN: 2156-5570,2158-107X
DOI: 10.14569/ijacsa.2018.090938